Viacon- A Different Kind Of Digital Marketing Agency
19 March 2019
6 min read | 560 views
Table of Content
Digital marketing, in 2025, will demand a full-scale approach. While you can certainly survive with SMM and SEO services, the importance of branding will become even more evident in the next year. And if you want to steer through today’s crowded digital landscape, you, as a business owner, can’t simply have a brand. You must become a “brand” too!
That is where we come in.
Viacon isn't another digital marketing agency with pockets full of promises.
We come to you with a plan - to turn your business into a brand. Our mission is to become a true partner in your brand’s journey by offering innovative marketing solutions. We want you to create genuine connections with your audience. A feature that gives your brand the personality it deserves. so that you not only uplift your existing business but become a brand as well!
Our Vision As The Best Digital Marketing Agency In India
At Viacon, our mission and vision drive everything we do. We dedicate ourselves to helping our clients achieve meaningful growth through effective and well-thought-out strategies.
We embrace innovation and stay ahead of industry trends. Thus, we lead the way in digital marketing and empower our clients to succeed in an ever-changing landscape.
A: Our Mission
Our mission is simple yet empowering – we want our clients to grow in ways that are scalable, measurable, and sustainable. We believe in full transparency with our customers and rely only on data-backed strategies.
Hence, when we come up with a new plan, be rest assured we’ll keep you in the loop. You’ll get an answer to every query, backed with data. When you work with Viacon, every step is focused on delivering success. After all, your success adds a new feather to our cap.
B: Our Vision
As the best digital marketing agency in India, we see our job as more than a service – it's a core part of a brand’s journey to success. As digital marketing continues to evolve, we are committed to leading the way for everyone – whether it’s the other marketers or business owners.
Our focus is always at the forefront of trends, technologies, and innovative marketing strategies. That’s how we aim to make sure that you remain competitive and relevant for a long time.
The Services Our Digital Marketing Agency In India Offers
At Viacon, we believe in offering a comprehensive range of services to help your business thrive online. Our approach works conclusively to cover every aspect of your brand to improve & grow its online presence and become more industry-relevant.
With our expertise in SEO, SMM, web development, branding, and content marketing, our team ensures that we’re aligning with your vision and dream.
A: Search Engine Optimization (SEO)
Visibility is important for online success. That’s why we offer our SEO services with a mix of -
- Keyword targeting
- On-page optimization
- Link-building
This helps us rank higher on SERPs while offering relevant information to your audience. It will be ideal for you in three ways -
- You will be in front of everyone on the web.
- Your website will get relevant traffic that you can convert into something meaningful.
- You will become an industry leader and establish your personal brand strongly.
As a leading digital marketing agency in India, we focus on delivering real, measurable results. So, you will get updates on your website metrics and traffic on a monthly or quarterly basis from us. We’ll also be sure to update you when we change the strategy again.
B: Social Media Marketing (SMM)
Your social media presence shows your audience who you are as a business and where does your brand ethics lie. We create our SMM strategies to -
- Improve your brand voice and consistency.
- Focus on your target audience and offer solutions to their pain points.
- Choose the right social media channel for marketing.
- Create engagement through community building.
- Develop high-quality, relevant, and valuable content for your social media page.
We primarily focus on Instagram, Facebook, and Twitter (X) at the beginning. However, as we get more traction, we’ll also focus on LinkedIn as well, to develop your personal branding even more. This helps us build loyal and engaged communities who will be there with you forever.
C: Content Marketing
Content marketing will be more important than ever in 2025. However, doing simple tricks, such as using targeted keywords or maintaining a readability score, won’t cut it anymore.
According to NYT Licensing, writing personalized content can increase your sales opportunities by 20%. We understand it, and that’s why we create content that engages and adds value to your website and potential consumers. Here’s how we do it -
We Research And Understand The Needs Of Your Audience’s Needs And Their Pain Points
- Focus on quality, not quantity.
- Use clear and engaging language.
- Stay relevant and offer updated information.
- Provide value through actionable insights.
At Viacon, we aim to help you become a trusted resource in your industry and boost your brand's credibility in your audience’s eyes.
D: Website Design and Development
Your website is often the first impression of your brand. So, in order to make it an aesthetic and pleasant experience, we design responsive and user-friendly for our clients.
Here Are Some Elements Our Websites Tend To Have -
- Clear and responsive navigation.
- Effective usage of white space and visuals.
- Minimalist yet eye-catching design.
- Engaging typography.
- SEO-friendly structure.
The user forms we create are also quite simple and easy to fill out. The website will also have a clear color scheme and font style, which will be consistent with your brand.
E: Branding Services
A strong brand identity is essential for success. Here is how we offer our expertise on it -
- We begin by defining your brand’s purpose, values, vision, and target audience. We do it by performing thorough market research and competitor analysis.
- Then, we will create a logo for your brand that’s simple but memorable. It'll embody your brand’s essence and help create a visual identity for the same.
- Finally, we'll create a brand messaging tone and voice before creating content. A set of brand guidelines will also be created to ensure consistency.
Choosing the Best Digital Marketing Agency in India - Why Us?
At Viacon, we combine experience, innovation, and a personalized approach to help our clients succeed. Here’s why businesses trust us as their go-to Digital Marketing Agency in India:
A: Unique Selling Propositions (USPs)
Our dedication to offering personalized strategies, innovative solutions, and a proven track record are what makes us different. We combine data-driven insights with creative techniques to build a tailored strategy that delivers measurable results for your business.
Due to this reason, almost 85 percent of our clients have seen an improvement in engagement and conversions within the first three months.
B: Proven Track Record
Our work speaks for itself. Since 2018, we have helped our clients across various industries get a significant boost in ROI, engagement, and growth.
Our motto is to become better and help you get better in the market as well. That’s why, even if we are doing a good job, we still talk to our clients and get feedback. It helps us understand more about your ambition and ensure that we are delivering precisely what you want.
C: Expert Team With Industry Knowledge
Our team brings years of experience across digital marketing, SEO, SMM, content creation, and more. We always stay updated on the latest trends and best practices in the industry and offer the best possible strategy for your business.
D: Data-Driven Approach And Transparency
At Viacon, we believe in making decisions based on data and transparency.
We consistently track and monitor performance, adjust strategies based on newfound insights, & keep our clients informed about the entire process. This approach helps us stay in line with your requirements, improve your business’s online presence, and boost your average ROI even more.
E: Commitment To Client Success And Long-Term Partnerships
We consider our clients to be our partners.
So, we're always open to collaborating and do our best to help them succeed in the long run. We focus on building a lasting relationship and work tirelessly to ensure that each client feels valued and understood. The more connected we are with you, the better the results we will deliver.
Case Studies and Success Stories
We have worked with a myriad of clients over the years, and here, we'll denote two of the best experiences we’ve ever had. So, let’s begin.
1: Wishrock Relaxation
Wishrock Relaxation is a vehement leader in the luxury massage chair industry. However, as it is a very niche market, they were struggling to improve their digital presence, drive targeted traffic, and boost conversions.
So, to establish their digital footprint on the market, we created a comprehensive digital marketing strategy that includes -
- Optimizing the technical part of the website
- Including more high-intent keywords
- Improving on-page SEO
- Securing authoritative backlinks
We applied advanced CRO techniques to make better decisions and improve our client’s ROI in the process. Here is the outcome we achieved -
2: Muir Way
Muir Way, a premium map design company, wanted to expand its digital presence and boost D2C sales. However, as they had a loyal customer base, we had to create a different strategy than what we did for Wishrock.
In this case, our primary task was to get new customer acquisitions, obviously. However, we also had to nurture existing customer relationships and drive repeat purchases.
So, we created an email campaign for them to let their customers know about the restocking and arrival of the new stocks. For new clients, however, we focused mostly on social media.
As our client’s products are visually appealing, we did pay ads on Instagram and then slowly rolled the same out on Facebook. Here is what we achieved -
The Team Behind Viacon
Our journey started in 2018 with our CEO, Mashum Mollah following his epiphany of being his own boss. Since he established Viacon, our team has been blessed with numerous talented pros – who have improved our organization in different ways.
Mashum Mollah (Founder / CEO)
Mashum started his career as an SEO specialist and followed his dream to become a founder, an investor, and an entrepreneur. With a clear vision, he started his journey in 2018 and led the team to reach one million dollars by 2022.
Known for his entrepreneurial insight, he also founded brands like RHM, Blog Management, and Blogger Outreach. His goal is to expand Viacon globally, ensuring its sustainable growth.
Dr. Ejaz Ahmed (Executive President / COO)
An accomplished JNU alum with a doctorate degree in Pol. Science, Dr. Ahmed is known for his prowess in strategic thinking. He built the content team of the company all by himself and led the entire operations section of the organization.
His expertise in digital marketing fuels the growth and excellence of our organization and makes us better than what we were yesterday.
Aveek Biswas (Head of HR & Admin)
Aveek has 16 years of valuable experience as an HR across various industries. As the Head of HRM at Viacon, he is instrumental in talent acquisition and aligning HR strategies with Viacon’s vision.
Darshana Purkayastha (Head of Content & Storytelling)
With 25+ years in digital content, Darshana leads Viacon’s content strategies.
Being the ex-Content Director at Cognizant, she brings valuable experience in creating impactful content and business solutions.
Sutanu Upadhyay (Head of Technology)
As a solution architect with 13 years of experience in IT, Sutanu Upadhyay adeptly guides our IT and tech-related initiatives. His job is to identify the best technologies to deliver scalable digital products and watch over the technical transformations closely.
Seemantini Bose (Marketing Head)
With 15 years in marketing, Seemantini Bose leads Viacon’s global branding and B2B marketing strategies. Her expertise spans across APAC, EMEA, and NALATAM regions, making her a key driver in Viacon’s international marketing success.
Suryo Sarathi Ghosh (Head of Sales and Operations - UAE)
With 14 years of experience, Suryo heads Viacon’s Middle East operations, driving expansion across the region. His entrepreneurial background and industry experience help Viacon grow in the UAE and beyond.
Client Collaboration Process
At Viacon, we believe in a collaborative approach that keeps our clients at the center of each and every project. Our goal is to create a seamless and transparent experience, ensuring that you are involved and informed about every step.
Here's what you can expect from while collaborating with a top digital marketing agency:
A: Initial Consultation And Goal Setting
Every project begins with an in-depth consultation to understand your unique goals, challenges, and expectations. We take some time to learn about your business, vision, and audience and may also ask you to fill out a questionnaire.
This initial step helps us clarify priorities and set the foundation for a successful partnership.
B: Strategic Planning And Roadmap Development
Based on the insights, we will create a customized roadmap that outlines our strategy, tactics, & timelines. A part of our comprehensive digital marketing solution, this roadmap serves as a guide and sheds a light upon the project’s -
- Performance metrics
- Key milestones
- Deliverables
C: Regular Check-Ins and Updates
Communication is essential to a smooth collaboration. So, while working on the project, we will schedule regular check-ins to review our progress and discuss the next steps. During these updates, we’ll share performance metrics, insights, and any adjustments we make to optimize results.
Our goal is to keep you informed, answer questions, and adjust strategies as needed based on real-time results.
D: Reporting and Performance Tracking
We believe in offering full transparency when creating a report on your project.
So, whether there is something wrong or something right, you will be the first to know about it. Our performance reports are detailed and focus on breaking down metrics, highlighting successes, and offering insights into areas of improvement.
By tracking KPIs like website traffic, conversion rates, and engagement rates – we make it easy for you to see our impact on your business.
E: Flexibility And Adaptability
No matter what kind of project we are working on, we always stay responsive to the market, the behavior of your audience, and industry trends. This way, we can adjust our strategies whenever the project needs us to ensure that you are competitive.
Conclusion
Viacon is more than just a digital marketing agency in India. We're a partner in your success and we’ll do our best to help you achieve what you dreamt of.
After all, there was a time when we were like you. Not everyone can dream, and even if they can – not all of them are brave enough to run behind it. So, if you are also determined to make your dream come true – we’ll do our best to help you maneuver through the challenges.
So, are you ready to elevate your brand?
Reach out to us and let our customized strategies help you achieve your digital marketing goals. Together, let’s build a successful future for your business!
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About author
Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.
