Pro Tips on How to Improve the Website for More Profit
30 April 2019
6 min read | 560 views
Table of Content
Your business website is the anchor for all your digital marketing efforts.
Without proper optimization, it will encounter a surge of relegation, and if you are unlucky, you may also find it at the bottom of SERPs.
So, the question we will answer in this blog is - how to improve website performance? We will focus on each issue you will face during the process and offer a solution accordingly.
Here's what you need to know.
Suggestion – 1: Improving User Experience
User experience is the foundation of a successful website – whether for personal usage or e-commerce purposes. A well-designed site will encourage your visitors to stay longer, explore your content, and act – which might be related to purchasing or filling out a form.
Effective user experience improvement directly translates to higher user satisfaction, decreased bounce rates, and increased conversions and sales. Here's how you can improve it -
A: Enhancing Navigation
- Make your website's navigation more straightforward and intuitive.
- Organize menus logically and be consistent.
- Include a specific search function to help users locate specific information quickly.
- Add effective call-to-actions wherever possible.
- Divide everything into categories, whether it's related to your services or other aspects.
- Try to avoid drop-down menus.
- Optimize the navigation for mobile devices.
- Include a sitemap in the footer of your website.
- Limit the number of main menu options.
- Use clear and concise labels.
B: Using White Space Better
- Keep an adequate space between lines of text and paragraphs for better visibility.
- Group related content together and then use whitespace to divide it from another piece of content to improve readability.
- Use small spaces between lines and words and larger spaces between content blocks and other sections of the content.
- Integrate margins within your content to use the whitespaces better.
- Using a grid system and simplifying your layouts can also be helpful in this regard.
Suggestion – 2: Optimize Page Speed
Page load time is one of the most influential factors affecting website performance. According to a study by WebFX, almost 83% of users expect a website to load within 3 seconds or less. So, if your site takes too long to load, it might lead to a higher bounce rate and revenue loss.
Here Is What You Need To Do To Avoid Such A Circumstance -
- Use tools like GTmetrix, Google PageSpeed Insights, and Pingdom to provide insights on load times and areas for improvement. These tools can also help you identify problems and focus on optimizing assets like CSS, JavaScript, and image files.
- Reducing your website's loading time often involves compressing images, minifying codes, and employing browser caching. Lowering redirects from your web pages can also help.
- You can also use a CDN (Content Delivery Network) to decrease your site's latency by serving content from servers closer to your user's location. Eliminating reader-blocking resources (stylesheets, HTML imports, and scripts) can also be a great option.
Remember, even a 1-second delay in page load can reduce conversions by 7%. So, implementing these tips as soon as possible is best to make your website faster, smarter, and better.
Suggestion – 3: Create High-Quality Content
High-quality content is essential to attract, inform, and convert visitors.
SEO strategies for profit go hand in hand with content that speaks directly to user requirements, addresses pain points, and offers solutions. Engaging, valuable content increases time spent on your site, which signals relevance to search engines and improves SEO rankings.
Here is how we at Viacon tackle content-related issues and ensure that we offer quality content to your audience and make it worth their time.
A: Writing Content
- Identifying your target audience and understanding your business before writing.
- Avoiding using jargon and focusing on helping the reader through our content.
- Considering user intent (what they might be looking for on your website – information or solutions) and writing in accordance with that.
- Writing in an inverted pyramid style (present the critical information first, then write the supporting details).
- Using a scannable format (headings, subheads, numbered lists, and bullet points).
- Understanding keyword intent while writing (informational/navigational/transactional).
- Adding a strong call to action at the end.
B: Implementing SEO Properly
- Including relevant keywords throughout the content.
- Adding target keywords in the title, H2s, and H3s (if possible).
- Writing compelling meta description that entices users to take action.
- Using descriptive alt text for images.
- Optimizing image files' sizes for faster loading speed.
- Linking articles from authoritative websites.
- Acquiring backlinks from various reputable sites.
Suggestion – 4: Effective CTAs (Call-to-Action)
CTAs play an essential role in guiding users toward desired actions. So, in order to maximize conversions, you must design your CTAs in some specific ways, which are -
- Clear
- Concise
- Action-oriented
Our team also uses vibrant colors and strong language that conveys a sense of urgency, such as - "sign up today" or "get started now." Here are some other tips that might be helpful -
A: Visibility and Placement
- Implement directional, visual, or copy-based cues to guide users to your CTA.
- Try different CTA placements and languages to determine what works best for you (A/B testing).
- Use multiple CTAs throughout the page to break up long pages into small sections.
- Pick the colors of CTAs wisely.
- The text should be large and legible.
- Widen the white space as much as possible.
- Be strategic while placing the key phrases.
B: Writing the CTAs
- Use action verbs like download, shop now, learn, etc.
- Keep the sentences short and sweet.
- Create a sense of urgency and personalize it if possible.
- Always use first-person language and write as if the user is taking an action.
- Focus on the benefits of your brand while writing.
- Keep the tone and tenor similar to the webpage content.
Suggestion – 5: Using Visual Elements
Unlike writing, visuals can capture user attention, making them perfect if you want to focus more on engagement. Usage of imageries effectively can -
- Highlight product features.
- Explain your services.
- Create an emotional bond with your audience.
Here are a few tips you can use for improving the essence of your visual elements -
A: Choosing the Image
- Use a photo that directly relates to the products or services you are offering.
- Ensure that the image is high-quality, understandable, and visually engaging.
- The visual needs to align with your brand's identity and color palette.
- Consider using images that can evoke a sense of urgency or emotions in your users.
- Place the image close to wherever the CTA is written.
B: Balancing Performance and Aesthetics
Using high-quality visuals is important when adorning a CTA on your website. However, these, in some cases, can compromise page speed. So, to avoid such circumstances -
- Use WebP format for smaller-sized files.
- Follow efficient coding practices.
- Minimize HTTP requests.
- Employ adaptive image-loading techniques.
- Implement interactive animations strategically.
Suggestion – 6: Mobile Optimization
If your website is getting more and more traffic from smartphone users, optimizing your website accordingly becomes a must. Here are two steps we follow in this regard -
A: Testing Your Website for Mobile Usability
- Use a responsive layout for your website (to make it easier for the users to navigate).
- Test your website in different network conditions.
- Evaluate your website's responsiveness on multiple devices.
- Use a usability testing tool (such as Google's mobile-friendly test).
- Check your website's speed on Google PageSpeed Insights.
B: Putting Evaluations into Action
- Prioritize navigation, and optimize images (and videos), and texts for better visibility.
- Optimize the buttons, use white spaces to separate content, and decrease the loading speed.
- Use AMP (Accelerated Mobile Pages) and CDN (Content Delivery Network).
C: Importance of Mobile Page Speed
Mobile users tend to expect quick access to whatever information they are seeking. So, if we are not offering them a smooth experience, they are more likely to leave the website.
According to a report made by Google, over 50% of web traffic comes from mobile. And people who have negative web browsing experiences are less likely to buy from that brand. So, if you want to attract such a large chunk of potential buyers, improving your page speed is essential.
Suggestion – 7: Measuring And Analyzing Success
Measuring your website's performance is essential for two reasons. First, it helps you identify gaps and issues on your site before your users or potential customers do. Second, it helps you understand how your current strategy is performing and what you should do to improve it.
Here are a few steps we follow in this regard -
A: KPIs We Track
- Conversion rate (an indicator of the number of people who are buying from your site).
- Bounce rate (the percentage of users who are leaving your website instantly).
- Click-through Rate (used to track the effectiveness of your online marketing campaigns, such as – paid search, email, and display advertisements).
- Return on Investment or ROI (to measure the overall profitability of an investment or a project).
- Traffic (how many people are visiting and browsing through your website for some time).
B: Tools We Use
- Google Analytics (to analyze traffic, user acquisition, and engagement).
- Hotjar (to understand how your users are interacting with your website).
- SEMrush (can help you test if your SEO and SEM campaigns are successful or not).
- Crazy Egg (monitors and analyzes your conversion rates).
- Kissmetrics (helps you identify the most engaging parts of your website).
C: Making Data-Driven Decisions for Further Improvement
- Define your business objectives (understand what your company's vision and goals are).
- Identify and accumulate data (to check how the processes are currently performing).
- Perform data analysis (evaluate the data to understand what your website is lacking).
- Collaborate (with different teams to improve your website's technical and aesthetic parts).
- Communicate (insights with your team and take everyone's feedback).
The Bottom Line
A well-developed website is a core element of branding, no matter the business. So, even if you are not trying to sell anything, your website will still work as an essential source of information, offering a sense of legitimacy to your business.
It also offers digital real estate for your organization, allowing you to direct your web traffic to your business pages and nurture them along the strategic sales funnel.
So, it's best if you handle the development and design of your website carefully.
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About author
Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.
