Understanding Paid Advertisements

To understand paid advertisements, let's discuss their important types and benefits to get better insights. Usually, paid ads are categorized into ad format and the channels they are displayed on.  

Types of Paid Advertisement

 Source: BrandWell

Search Engine Ads 

As the name suggests, search engine advertising also means placing ads on the search engine results page, SERP like Google, Bing, Yahoo etc. These ads are displayed when the users enter an enquiry on the search engine promoting the ads to show.  

Display Ads 

The practice of placing ads on mobile apps, websites and social media channels are called display ads. The formats are of various types like graphics, images, videos and animations. They are also sometimes called banner ads. 

Social Media Ads 

Using social media for placing paid ads is called social media advertising. Based on the context of your ads there are several platforms like TikTok, Instagram, Facebook and LinkedIn. These platforms collect metrices like age, location, interests of the audience to define target audience. Social media platforms are versatile mediums for paid ads in terms of formats and audience they support.  

Video Ads 

These ads are shown through a video format to promote a service, product or a brand. Video ads appear within before after or within content such as social media or streaming services like YouTube. At the same time, video ads can exist as a standalone feature within a social media feed or a web page.  

Benefits Of Paid Advertisement 

The advantages of paid advertising are numerous in maximizing ROI with paid ads. It offers insights as well as scope to improvise for better results.  

Sneak Peek On Performance 

One of the most sought-after benefits of paid ad campaigns is to track and measure performance. Data revealing new to brand customer and sales can define ways into optimizing ad spend for higher ROI. 

Engagement Insights 

Paid advertisement is basically putting your ads in front of audiences who are most likely looking for products or services related to your domain. This brings along engagement that is likely to boost rate of conversion.  

Messaging Across Channels 

Unique messaging and a variety of channels brings out the uniqueness of your messaging to the target audience. Whether you choose to add an image or just text, your message has the option to perform in paid advertising channels like Facebook, Snapchat, Twitter, Instagram, YouTube and LinkedIn. However, while you get to broadcast your ads, it is advisable to use niche platforms around two to three for a more targeted outcome.  

Allows Retargeting 

One of the several Benefits of paid advertising for businesses is it allows retargeting. Once an audience has viewed your ad and clicked on your website or has engaged with your ad, the campaign allows you to retarget. With the retargeting ads, you can show the visitors highly relevant ads to continuously engage the prospect. This allows better chances of retention and conversion boosting ROI. 

Viacon's Approach To Enhancing ROI 

Paid ads offer several benefits that organic ads fail to do. And with organic social media decreasing over the next few years, more pay to play model is bringing in better leads for companies and brands.  

Companies often get lost in the changing dynamics of the paid ads market making it incomprehensible. However, Viacon’s comprehensive paid advertisement guide expertly assists companies in strategizing marketing budget and developing compelling ad copies that engage and convert.  

Ethical Practices Followed By Viacon 

Viacon’s transparency in paid advertisement has garnered favors from clients over the years. Some of the ethical practices followed by Viacon are: 

No Clickbait 

Viacon helps brands to bring out the right messaging through their ads. Often ads might come across as clickbait which end up harming its image as well as the publishers. Sensationalizing an ad campaign using misleading words or creative waste consumer’s time. It does not deliver any results or add to the real value of the brand. Therdore, Viacon helps brands come up as trustworthy businesses that do not pressure or deceive audiences through their ads. 

Ethical Use of User Data 

Viacon’s ethical approach towards using consumer data has helped brands in forming a bond of trust with their audience pool. With our guidance, companies have established transparency in their intentions in collecting data from prospects. And while doing so, consumers still have full control on who can use their personal information.  

Messaging through Core Values 

The consumers are more likely to pay a premium amount for brands that demonstrate authentic purpose. Viacon therefore, helps companies communicate their core values creatively through their ads offering a peek of their authentic self. For example, if a brand is into sustainable practices or animal welfare, Viacon helps them to bring out their core values through their messaging that reaches the consumers. The focus here becomes the authentic rather than purpose. Connecting with the consumers through the right message is one of the greatest ways to create awareness and in maximizing ROI with paid ads. 

Key Strategies For Maximizing ROI Through Paid Ads 

The potential for paid advertising is immense. However, it requires some careful planning and consideration. Whether you are a big brand or a company looking to generate leads, Viacon has a systematic approach in planning paid campaigns.  

Setting Clear Goals 

Goals are probably the first thing to keep in mind before running any campaign. Establishing clear objectives is important to guide the strategy. The goals can be varied including generating leads, increasing brand awareness, improving customer retention or driving sales. Once the clear target is set, measuring the success of your campaign or adjusting your approach as required becomes seamless. 

Audience Segmentation and Targeting 

Viacon understands that the key to any successful ad campaign is understanding the psyche of the audience. This further eases the fact of delivering the right kinds of ad to them at the right time. Delving into the audience psyche includes identifying the pain points, motivations and goals. Segmenting audience based on unique factors like,  

Case Studies And Success Stories