24 June 2019
6 min read | 560 views
Social media is no longer just about connecting with your friends or scrolling through funny reels. In 2024, it’s become a goldmine for businesses to boost their revenue and visibility.
And with 5.17 billion people exploring through Facebook, Instagram, TikTok, and LinkedIn everyday – your opportunities to find your target audience will keep on growing.
But here’s the thing – only being on social media and sharing posts on your brand won’t be enough for you. You must learn how to use social media for business growth in the right way. Let’s keep reading to know more about it.
Social media platforms, especially Facebook and Instagram, know everything about their users. Their age, preferences, location, shopping habits – you name it.
So, why don’t you use it to your advantage?
Before you begin creating effective social media campaigns, stop and think about your ideal customer. What do they like? Where do they live? How do they spend their time online?
Targeted advertising helps get answers to these and focus on a specific group. Platforms like Facebook, LinkedIn, and Instagram offer tools to help you create custom audiences.
With these, you can segment people by age, gender, interests, purchasing habits, and even the device they are using. For example, if you are selling gym equipment, look for people who are watching workout-related reels. However, if you are offering wedding planning services, you can try targeting engaged or people who share a lot of pictures with their partners.
Note: The better you know your audience, the more effectively you can use social media for business growth. According to the Institute of Data, creating a targeted marketing campaign can help you increase your click-through rates by 5.3x times.
Once you have identified your audience, it’s time to create ads that can grab your audience’s attention and foster engagement. Here’s how you can do it -
Without targeted advertising, your message gets lost. It’s like shouting into a crowd, hoping the right person hears you. But with targeting, you’re speaking directly to the people who are most likely to buy from you. It’s efficient, effective, and proven to drive results.
So, don’t just advertise—target. Make every dollar count.
Influencer partnership is all about creating a sense of trust among a very specific target audience. Let’s see how you can do it -
Do you know who your customers trust more than advertisements?
People they admire. Influencers play a crucial role in bridging the trust gap between brands and audiences. Identifying the right influencers is the first step in building a successful partnership.
Micro-influencers, with smaller but highly engaged audiences, are perfect for niche markets. On the other hand, macro-influencers can provide extensive reach and visibility.
Both types can add immense value to your campaigns if aligned with your brand values. According to Statista, influencer marketing generates 11x higher ROI compared to traditional ads, making it a strategic choice for any business.
Collaboration is the cornerstone of effective influencer marketing. So, if you want to make the most out of it, you have to -
When influencers create content that integrates naturally with their style, it builds trust and engagement. This approach also boosts conversions and enhances your brand's credibility. A well-maneuvered influencer partnership is a win-win for both parties and a surefire way to create impactful campaigns.
User-generated content can be really effective if you want to engage your audience more with a brand. A good example of UGC is a user of your product sharing a post on their social media while offering a review of the same. Here’s how you can use it -
User-generated content is a proven way to drive trust and engagement between your target audience. Why? Because people are more likely to believe reviews, photos, and experiences shared by another customer instead of branded content.
To encourage their participation, you can invite your audience to share their stories on their social media feed. You can also ask them to use branded hashtags to track submissions and run contests on the same. Testimonials or photo contests can be quite effective in this regard.
By empowering your customers to contribute, you make them feel valued while expanding your content library.
Once you collect user-generated content, use it as a foundation of your marketing. Share authentic customer photos, videos, and reviews on your social media platforms.
Highlight these posts in your campaigns or on your website to demonstrate how real people enjoy your product. Seeing genuine feedback reassures potential buyers of your credibility.
It also creates a sense of community, showing that you care about your customers’ voices. UGC is a great tool for building trust & bridging the gap between your brand and audience. Reposting customer stories doesn’t just showcase your product—it establishes authenticity and reliability.
Every social media platform comes with its own quirks and styles. So, if you want to make sure that you are getting everyone’s attention from everywhere, you have to optimize your content accordingly. Here is how you can do it -
Each social media platform has a unique audience and purpose. So, if you want to succeed, you have to write content that fits the style and preferences of all of them. For example -
Content that is visually appealing and has a crisp tone to it usually drives better engagement. Posts with relevant images, for example, receive more engagement on Facebook and Instagram.
However, if you are sharing something on Reddit and LinkedIn, it’s best if you keep the text short and easily understandable.
If you are creating video content, it will be better to include captions and subtitles in the same. Maintain a consistent brand aesthetics too while you are at it.
Finally, no matter what kind of post you are sharing, make sure that it delivers value – whether it’s educating, entertaining, or inspiring your audience.
Social media has evolved beyond being a marketing tool.
It's become a critical platform for direct sales. By leveraging social commerce, businesses can streamline the buying process, engage with customers, and boost revenue.
Platforms like Facebook and Instagram offer in-built storefront features. These allow businesses to showcase their products and enable direct purchases within the app. Customers can browse, select, and buy without visiting another website – which makes things much more convenient.
If you want to maximize social commerce, integrating your Shopify store or eCommerce website can be a great idea. Many tools (available on these platforms) support direct syncing – which, in turn, ensures that your product inventory updates automatically across all platforms.
This seamless integration minimizes friction during the buying process and allows them to make a purchase with fewer steps.
Improving your social media strategy is all about analyzing how your current strategy is working and the way you can change it. Let’s learn more about it.
When it comes to checking key metrics on social media, it’s important to keep an eye on three aspects of it. Here’s what we, at Viacon, usually focus on -
CTR indicates whether your viewers consider your content to be appealing or not. Conversions, on the other hand, help you understand if your posts are effectively driving your business objectives or not. Finally, engagement rates reflect how well your content resonates with your audience. Basically, the more engaging your content is, the more web traffic you’ll get.
Source: Neil Patel
While we agree with this statement, we’ve found that only using Ahrefs, SEMrush, and Google Analytics has been quite effective for us. However, if we feel like your personalized social media strategy needs something else, we’ll communicate with you before using that too.
As we’ve mentioned before, our team primarily uses three tools to create and evaluate social media strategies. However, there are a few other tools we have used before to create customized plans for our clients too. Let’s learn more about how we used them -
Videos have become the dominant form of content on the internet. According to Wyzowl, almost 91% of marketers believe that video is crucial for their strategies.
Why?
Firstly, video content captures attention quickly, and makes it easier for brands to convey their messages effectively. It also helps viewers understand what your product does and how it acts in a more engaging manner.
Videos also tend to have a longer retention rate compared to other types of content. So, it can also enable your brand to connect with your audience on a deeper level.
When creating video content, you have to ensure that the introduction starts stronger than usual. Usually, the first three seconds are crucial to capture the viewer’s attention.
Without a compelling hook, viewers may skip your video before it even begins.
Additionally, videos should be concise and optimized for mobile devices, as most users watch videos on their phones. Furthermore, keeping videos short ensures they are engaging without overwhelming the audience.
Finally, add subtitles to make your videos accessible to a wider audience, including those with hearing impairments or those watching without sound. These simple steps will ensure your video content performs effectively.
In today’s marketplace, consumers are looking for more than just products – they desire a connection with brands. By actively engaging with your audience, you can create a sense of belonging and trust. This deeper level of interaction goes beyond mere transactions and is essential for cultivating brand loyalty and building lasting relationships.
At BloggerOutreach, we’re excited about the role of engagement in content marketing. And our team is here to help brands connect meaningfully through thoughtful outreach and purposeful interactions with their audiences. Here is how we do it -
To foster a devoted following, it’ll be essential for you to engage regularly with your audience. Responding to comments, actively seeking feedback, and truly valuing their opinions help solidify those connections.
When followers feel appreciated, they evolve from passive viewers into enthusiastic brand advocates. Consistent engagement—whether it’s responding to comments or sharing user-generated content—gradually builds that trust.
Brands can look forward to a wonderful outcome: loyal supporters who are more likely to share their experiences, driving organic growth. At BloggerOutreach, we excel in developing outreach strategies that turn audiences into lifelong advocates through authentic and caring interactions.
Effective engagement strategies include hosting live sessions, conducting fun polls, and genuinely expressing gratitude to your followers. These methods not only invite real-time feedback but also enhance communication.
According to HubSpot, brands that embrace community engagement enjoy an impressive 20% increase in customer retention. We passionately support the use of interactive content—like Q&As or polls—to invigorate participation and gather invaluable insights.
At BO, we are eager to implement these dynamic strategies, helping brands connect meaningfully while boosting retention and satisfaction through proactive engagement and continuous feedback.
Contests and giveaways are effective tools to increase engagement and attract attention. People love the idea of winning something for free, which naturally encourages participation. This creates a sense of excitement around your brand and can boost visibility quickly.
Whether you're offering a product, service, or special discount, a well-run contest can significantly enhance your online presence. At BO, we believe in using such strategies to maximize audience interaction and brand exposure. It’s an easy and impactful way to generate buzz, fostering a deeper connection with your target audience.
To create successful promotions, keep them simple and rewarding. The entry process should be easy for your followers, but the prize must be desirable.
For example, ask participants to like your post, tag friends, or share your content to enter. This encourages not only engagement but also the spread of your brand to a wider audience. The key is to make it fun and accessible while offering something of value in return.
At BO, we understand that simplicity drives higher participation, and rewarding the effort builds stronger relationships with your community.
Contests, when executed strategically, can lead to a significant increase in followers and engagement. They encourage users to share your content, bringing your brand to a larger audience. The more participants you attract, the greater your reach becomes.
With effective promotion, contests can go viral, generating attention from users outside your current follower base. By measuring metrics such as engagement rates and follower growth, you can assess the success of your campaign.
At BO, we focus on helping brands use these tactics to maximize their visibility and build a stronger, more engaged online presence.
In today’s competitive world, collaboration is key.
Partnering with other brands helps you reach more people and boost your marketing efforts. It’s a win-win—you get to share resources, connect with new audiences, and grow together.
At BloggerOutreach, we know how important partnerships are for success. Team up with like-minded brands, and you’ll see better results and stronger campaigns.
To get the most out of collaborations, team up with brands that complement yours. Look for products or services your audience will love but that don’t compete with you directly. For example, a coffee brand could partner with a dessert company for joint promotions.
This way, both brands get more exposure, and customers enjoy something extra. We help you find these opportunities to make your partnerships successful and meaningful.
Brand partnerships are super helpful. They cut down marketing costs by sharing resources and efforts. Instead of doing all the work alone, you get extra exposure from your partner.
Plus, they help you reach new audiences who might not know about your brand yet. At BloggerOutreach, we see these collaborations as a key part of smart marketing. Partnering with other brands opens the door to more growth and visibility.
Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.