As the digital landscape keeps evolving, it becomes more difficult to maintain your business’ visibility in certain geographical areas.
Especially, urban areas with congested brick-and-mortar stores struggle to capture the audience’s attention.
The result? Losing web traffic and local customers not recognizing your brand and value as a business. So, how do you gain dominance in your business niche in your locality? Well, local SEO is the definitive answer.
As per Uberall, around 87% of small businesses worldwide use Google search to find a local business. Also, 64% of small businesses have a local SEO presence, and most stay ahead in the competition, winning over a major percentage of their market-specific traffic and customers.
Needless to say, local SEO is an integral part of your digital marketing strategy. That’s where Viacon presents itself as an industry leader with in-house experts who have decades of combined experience.
Our conversion-first approach does all the local SEO parameters justice while prioritizing three things that matter the most for businesses –
✅Bringing in more in-store foot traffic.
✅Getting targeted web traffic straight on to your business website.
✅Converting leads into more direct calls, and in-person store visits.
Does that sound interesting to your business? Read on as we take you through our approach to local SEO for your business and how it helps you enhance your business’s local position online.
1. Get High Visibility On Google Maps
Working with hundreds of clients and almost a decade's worth of experience at Viacon has taught us something: The way to rank higher in Google is through playing by Google's rules. Google favors Google My Business (GMB profile) posts.
The popular search engine supports, showcases, and shares its own content, and it's critical to optimize and keep a business' GMP (Google My Business Profile) updated to stay aligned with Google's criteria.
Here's the core process for setting up your business for better visibility on Google My Business –
1. Creating a Google My Business Profile for your business.
2. Use your business-relevant posts within the account.
3. Then, the customers will be encouraged to share reviews about the business online.
The process doesn't end there. Google My Business also works as the easiest way for customers to find your contact and business details.
It's critical to include business operating days, operating hours, and contact info like email and phone numbers.
Viacon’s Pro Approach: The posts on Google My Business last for seven days only. So, we at Viacon suggest updating your GMP listing regularly. We ensure that your NAP (Name, Address, and Phone Number) is consistent across all digital touchpoints. In addition, we suggest using a call to action (CTA) to encourage your prospects to visit your platform.
The entire effort went into optimizing your business’ GMP profile result into high visibility of your business on Google Maps.
2. Stand Out In Your Local Market
Local SEO is a practice that involves several SEO tactics combined. Our experts at Viacon help small businesses stand out in their neighborhoods. The key components of our approach involve
1. Advancing your link-building approach.
2. Using nearness on Google Maps as a local ranking factor.
3. Utilizing results that are relevant to the searcher's query.
4. Prioritizing customer reviews as a way to build trust and authority, boosting ranking in the process.
5. Increasing your online presence across different digital platforms through citations and brand mentions.
These benefits aren’t limited to a specific niche or industry. Viacon’s affordable local SEO services help businesses across industries. We’re talking about —
Retail Stores: Get your brick-and-mortar store to appear for local searches.
Service Providers: Small service-based businesses are no exception. Plumbers, veterinarians, daycares — businesses under the public service category can also get more clients through local SEO optimization.
Restaurants: Google My Business optimization can help businesses rank for near-me keywords. For example, you can rank for “restaurants near me.”
Small Businesses: It’s tough to compete against a big brand. But with local SEO, you have the potential to level the playing field.
3. Market Without Breaking The Bank
Source: WEBFX
As a service, local SEO doesn't cost too much. Local SEO is synonymous with marketing without breaking the bank. As per WebFX, most small businesses spend around $1500 to $2000 on Local SEO.
Experts at Viacon ensure that you get your investment's worth by building local awareness of your business.
It provides more benefits than paid ads can often do for your business. It's a low investment with high benefits that result in the following benefits –
1. The benefits can go beyond the benefits available in traditional ads.
2. Local SEO focuses on a targeted area and targeted audience, lowering your chances of investing in a non-relevant audience.
3. Zero-side audience targeting keeps your brand messaging consistent, keeping your brand voice in the proper direction.
While it's smart to invest in in-house resources and tools to do local SEO for your business on your own, that initiative would incur more operational costs, all due to the premium tools and in-house experts you'll hire.
That's where Viacon's experts, tools, and resources make up a decision that is more aligned with your ROI expectations.
At Viacon, we use sophisticated tools and the latest technologies to tailor a local SEO strategy to your business's requirements.
We use SEMrush, Surfer, secularity, SEOptimier, Clearscope, and Ahrefs. Our local SEO experts help you tailor a keyword strategy to outrank your local competitors.
4. Measurable Results
Here’s another benefit of investing in local SEO –
It’s a measurable marketing tactic with different metrics and parameters offering quantifiable measurement units.
Here’s how experts measure the results of your local SEO –
Local Search Ranking
Local search rankings are an important measurement unit for local SEO initiatives. It shows how high your business is ranking among local businesses through local Search rankings.
Organic Ranking
Local SEO parameter helps identify your business’ position on the search engine for local keywords.
GMB Insights
The reviews and comments on the Google My Business profile reveal customers’ satisfaction. These reviews work as testimonials from your customers and highlight areas that need improvement. Hence, it’s a measurable parameter.
Local Citation
Local citations include putting your business data (NAP) across different local directories, high-quality websites, and platforms for higher search results.
Local Backlinking
The backlinking strategy is also an important measurable unit of local SEO initiatives. The number of backlinks is quantifiable. It’s also a qualitative approach when our SEO experts are winning backlinks that your competitors are getting or getting backlinks from high-authority websites. No-follow brand mentions are also part of an expert’s measurement parameters.
The SEO experts at Viacon take a dynamic approach to local SEO for your website. Our experts at Viacon measure the results and continuously improve your local SEO based on insights driven by the above parameters and more.
The result?
More people find your business through local searches, taking a desired action, or — in the best-case scenario — visiting the store in person.
5. Scalable At Any Point
Local SEO is a scalable SEO effort. When your business grows, our experts can scale up the services to meet the needs of your growing business. The local SEO services at Viacon can adapt to your business needs and help sustain your local SEO efforts.
So, how does scaling up your local SEO help your brand?
Your business growth demands a scalable approach that takes your business’s local SEO to new heights.
1. Viacon’s scalable approach to your brand's local SEO improves organic ranking and traffic.
2. The optimization is sustained, and the growth is kept continuous.
3. This scalability is vital for handling growing website traffic and the diverse and dynamic marketing strategies you have in place.
4. The digital landscape is ever-evolving; Viacon’s SEO experts stay aligned with changes in search engine algorithms and tweak your SEO touchpoints for higher local search visibility.
5. In fact, scalable local SEO should be part of your digital marketing to ensure higher ROI and more foot traffic to your local stores.
Wrapping UP
Your business can leverage the wealth of resources and expertise Viacon has to provide. While subscribing to our services, you’ll solve the local SEO of your brand. On top of that, mitigating the challenges of growing an online presence comes as an added bonus.
What’s more, you also don’t have to constantly worry about resource allocation while keeping your business operations flexible. The feedback and real-time reviews of your local SEO performance also keep your business on par with changing digital landscapes.
Whether it’s the optimization of your GMB profile or improving your backlink profile, local SEO works as an important layer of refined digital strategy.
So, are you ready to improve your brand’s local SEO? If so, get help from Viacon, your reliable local SEO company, and let us help you drive more organic and foot traffic to your storefront.
