About The Project
Sangfor Technologies was experiencing tough competition from its rivals owing to the lack of organic traffic and declining SERP position. This was lowering the visibility of the brand and the inflow of leads.
To resolve this problem, Sangfor Technologies approached Viacon.io. Our experience in solving SEO bottlenecks and a stream of similar projects enabled us to quickly discern Sangfor’s key challenges. Viacon crafted an SEO plan focused on increasing visibility, and within 3 months, the efforts started showing results with an increased organic traffic, referring domains, and boosted online visibility.
Key Challenges
- High Competition: Sangfor was facing tough competition from its global competitors especially with high-intent keywords.
- Targeting Broad Keywords: Since broad keywords were targeted, it diluted the efforts across multiple IT and cybersecurity segments, lowering the SEO impact.
- Poor Quality of Backlinks: Poor backlink quality hamstrung the site and kept its domain rating at a meager 42, while the competition is far ahead.
- Low Visibility in SERP Features: Sangfor’s global competitors were dominating the People Also Ask, AI Overviews, and Featured Snippet sections.
- Poor Organic Traffic: Considering the size of the organization and its reach, Sangfor was struggling with securing organic traffic. It was just 52k per month.
- Lack of Content Update: Irregular content updates affected the site’s visibility in the SERP while increasing the risk of outdated content.
Proposed Solutions
- Implementing Keyword Rotation: Implemented a rotation strategy by adding 12 new focus keywords each month while removing 7 underperformers to prioritize rankings.
- Improving Backlinks: Built authority through 6 blogs on DA 50+ sites and 12 backlinks, supported by social bookmarking, classified ads, niche directories, web 2.0s, press releases, and citations.
- Increasing Visibility on SERP Features: Enhanced visibility with FAQ integration, optimized content for AI overviews, and updated meta tags and schema.
- On-page Optimization: Focused on regular content updates, keyword placement, readability improvements, and publishing new keyword-aligned content.
- GEO Updates: Planned GEO-specific content optimization to improve visibility across AI platforms like ChatGPT, Perplexity, and Gemini, boosting organic traffic.
Our Process
Strategy Mapping
01
- Implementing the keyword rotation strategy for better results.
- Improving the quality of backlinks through 20+ guest posting content, 15+ classified ads, and 30+ directory submissions per month.
- Updating meta content and schema tags to better SERP feature chances.
- Publishing regular website content to engage with the audience.
Implementation
02
- Published 6 paid guest posts on high-authority sites to improve backlinking.
- Using niche directories, industry citations, and press releases to improve backlinks.
- Published website blogs follow the pillar-cluster model, aligning with audience intent.
- Created dedicated FAQ sections to target the People Also Ask queries.
- Optimizing pages to appear in the AI Overview sections.
- Leveraging social sharing to further promote the content and increase its reach.
Discovery
03
- Understanding the competitor’s SEO practices.
- Finding keywords and content gaps.
- Conducting a technical SEO audit for website issues.
- Reviewing on-page optimization scopes.
Optimization
04
- Rotating the keywords every month to target new areas for more engagement.
- Continuously optimizing the website content to keep it relevant and updated.
- Periodic SEO audits to find new gaps and successfully cover them for better results.
Competitor Analysis
We analyzed the websites of some global IT infrastructure and cloud computing solution providers. Based on the outcome, we benchmarked their SEO strengths, which included high organic keyword ranking, a good number of referring domains, and strong visibility on AI overview and search results. Also, their on-page SEO activities were highly focused, and the domain authority ranges between 70 and 91.
Technology Stack
- TypeScript
- Next.js
- Headless CMS
- Salesforce
- LinkedIn Ads and Google Ads
- Schema Markup
- Enterprise SSL+HSTS
Results
+1
Improved the brand’s credibility and reinforced its authority in the domain.
+7k
Ensures steady flow of qualified traffic to the site, amplifying its lead generation and conversion possibilities.
+858
Increases the site authority and SERP ranking, enhancing the brand reputation.
27%
An increased number of visitors leads to better engagement and improved chances of conversion.
USER PERSONAS
Developing user personas helps us create products that perfectly fit their requirements, and we have done that successfully for Sangfor.
Michel Reynolds
Founder and CEO
PAIN POINTS:
- • Increased cost due to managing multiple vendors for cloud
- • security
- • and IT.
- • Difficulty managing compliance due to the hybrid environment.
- • Different tools for each job mean a fragmented approach
- • which leads to inefficiencies.
- • Limited internal resources for proactively identifying threats and responding to them.
USER GOALS:
- • Reinforce the company’s security and IT infrastructure through comprehensive solutions.
- • Migrate the whole traditional infrastructure to the modern cloud-based system.
- • Improve compliance and eliminate the gaps.
- • Improve network performance and reduce downtime.
Lara Neumann
Senior Cloud Solutions Architect
PAIN POINTS:
- • Researching different vendors and going through the tedious selection process to onboard the technology.
- • Managing multiple vendors leads to integration challenges.
- • Different platforms increase the cost and complexity of maintenance.
- • Scaling the cloud infrastructure for enterprise clients has become a hassle.
- • Limited foresight of the potential threats.
USER GOALS:
- • Consolidate the cloud and security infrastructure using integrated solutions.
- • Improve virtualization while reducing the complexity of the operations.
- • Improving compliance for the clients and the ease of scaling for enterprise clients.
- • Better visibility and control across hybrid cloud infrastructures.
