About The Project
MSOLS have been operating in the global market for the last 25 years, without leveraging the pros of a robust online brand health. Then, their marketing team came up with some niche social media revamp requirements. Owing to exceptionally low LinkedIn visibility, MSOLS urged a revamp strategy. Likewise, they requested a content and storytelling roadmap, citing MSOLS as a new-gen AI leader. Viacon onboarded a core social media project, where we had to create a new brand voice, messaging ecosystem, and stronger visual identity.
Key Challenges
- No clinical brand growth vision for social media channels
- No online product awareness (0.7% people knew about MSOLS’ proprietary products online)
- Ideation and rigorous brainstorming to create a brand voice, messaging ecosystem, and visual identity that resonates with MSOLS and their niche target market
- Skeptical approach, required for creating and scheduling social media posts for MSOLS in advance
Our Process
Development
01
A content creation and delivery roadmap was discussed, with the objective of:
- Improving reach
- Landing impressions faster
- Attracting unique visitors
Design
02
The new roadmap is planned to attract visitors by:
- Their usage type
- Buyer persona and pain points
- Reactions, comments, and reposts generated
Quality Management (KPIs)
03
Tallying real-time results from social media campaigns with projected outcomes:
- LinkedIn metrics overachieved
- Same for Facebook
- New storytelling strategy needed
Strategizing
04
Setting incremental growth targets, based on existing results and brand KPIs:
- Planning 300% impression growth
- 200 new engagements in 31 days
- 2X visits and more
Competitor Analysis
We tapped into the competitor’s websites, their growth trajectories, and market positions. The prime competitors of MSOLS in the current market are:
USER PERSONAS
User personas allow us to depict the pain points and goals of our target customers. As we understand them, we can create fitting products/services for them.
Alex Johnson
Social Media Strategist
PAIN POINTS:
- • Struggles to measure ROI from social media campaigns with precision.
- • Constantly chasing algorithm updates and platform changes.
- • Limited bandwidth for producing high-quality visual content consistently.
USER GOALS:
- • Build brand awareness through targeted
- • data-driven campaigns. Boost engagement across LinkedIn and Facebook.
- • Create a scalable content strategy that aligns with MSOLS’ AI positioning.
- • Use analytics to refine and optimize campaign performance in real time.
PRIYA MEHRA
Digital Brand Consultant
PAIN POINTS:
- • Struggles to create consistent brand messaging across platforms.
- • Low engagement on LinkedIn despite regular posting.
- • Difficulty in aligning visual content with brand tone and audience expectations.
USER GOALS:
- • Build a strong LinkedIn presence for B2B visibility. Develop a storytelling framework that positions MSOLS as an AI thought leader.
- • Increase impressions and engagement through strategic content design.
- • Create a scalable visual identity that resonates with niche tech audiences.
Technology Stack
- Hootsuite
- Meta Business Suite
- LinkedIn Campaign Manager
- Lumen5
- Notion
- Zapier
- HubSpot CRM
Results
3X
Follower growth in 1 month
702.9%
Impressions in 1 month
105
New Followers in 31 days
90%
Content Interactions
