LinkedIn provides an exceptional platform for engaging with global B2B audiences. Viacon offers professional LinkedIn advertising services to help organizations create targeted and compelling campaigns tailored to their specific demographic. Our services aim to assist in generating high-quality leads and increased traffic for LinkedIn ad campaigns.
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Discover the roadblocks that can hamper your LinkedIn advertising efforts.
Get a QuoteLinkedIn's audience size may be too expansive for B2B marketing, even when aiming solely for brand awareness. To optimize targeting on LinkedIn, it's recommended to focus on individuals who can engage with your business, whether through direct or indirect means.
To ensure campaign success, use high-quality, relevant images consistent with brand identity, featuring real individuals or product demonstrations. Compose compelling messages addressing the target audience's pain points and value proposition.
Companies often overlook the importance of allocating specific budgets for LinkedIn Ads, instead allocating funds from other marketing channels. Despite the high cost per click (CPC), LinkedIn Ads offer significant value in terms of cost efficiency per opportunity and overall marketing funnel.
At Viacon, we adhere to a thorough process aimed at assisting businesses in developing impactful LinkedIn advertisements that effectively capture the attention of the intended audience and prompt the desired response.
Comprehending Business Objectives
Before planning your LinkedIn ads campaigns, we collaborate with your marketing teams and stakeholders to understand the objectives you wish to fulfill with these advertisements.
Determining Your Target Audience
Understanding the target audience provides valuable insights into their expectations and search intent, enabling us to create more impactful ads that prompt quicker engagement.
Selecting an Ad Format
Upon logging in to Campaign Manager, users can proceed to create and oversee ad campaigns. You can select from Message Ads, Sponsored Content, Dynamic Ads, Text Ads, or a combination of these advertising formats.
Budgeting & Scheduling
We choose campaign options, input bid, budget, start, end dates, and total budget. LinkedIn uses an auction system, rewarding engagement, and allowing wins without the highest bidder.
Prepare the Creative
We try to craft engaging moments through 4-5 advertisements, with the goal of maximizing visibility and effectiveness. We use the media library to develop and launch your ads.
Metrics Measure & Optimization
We regularly monitor advertising performance, which involves tracking the overall impressions, clicks, social actions, and budget of the campaign.
Our team creates a tailored LinkedIn ad strategy based on your business's needs, objectives, and target audience. We create engaging content and visuals to engage with your audience, and we continuously monitor and optimize the performance of your ads to maximize your business's ROI.
Our LinkedIn advertising experts monitor and optimize your campaigns on LinkedIn, monitoring your budget weekly. They analyze data and performance metrics to make real-time adjustments, ensuring your advertising budget is effectively utilized to reach your target audience, ensuring maximum results and maximum results.
Our team comprises skilled copywriters, creative designers, and marketers to create effective ads and maximize visibility. We collaborate closely with clients to understand their brand and target audience, combining creativity with data-driven strategies to deliver successful business outcomes.
Our best-in-class digital solutions empower businesses with data-driven results
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