Expert Social Media
Strategy Services:
Optimize Your Presence

Social media platforms offer unparalleled opportunities for you to connect with their audiences, build brand loyalty, and drive growth. But simply being active on social media isn't enough. To truly harness the power of these platforms, a well-crafted, strategic approach is essential.

At Viacon, we understand the complexities of the social media landscape and the challenges that businesses face in navigating it.

Our comprehensive social media strategy services are designed to help you cut through the noise, engage your audience, and achieve your business objectives.

Audit My Social Media
)
Achieve goals with Viacon's Social Media Strategy: plan, execute, and optimize your brand's online presence.
100+ businesses trust Viacon.

100+

Business

Factors Affecting Social Media Strategies

Creating a successful social media strategy is a complex task that requires careful planning and execution. Many businesses struggle with several common challenges that can hinder their ability to effectively engage their audience and achieve their goals. Here are some key challenges that you will face when determining your social media strategy.

Not Enough Research

A key challenge in creating a successful social media strategy is the insufficient research on your target audience's preferences and behaviors, as this can lead to content that doesn't resonate or meets their needs, resulting in low engagement and poor results.

No Customized Strategy

A one-size-fits-all approach rarely works in social media marketing. Each business is unique, with its own brand voice, goals, and audience. A generic strategy that doesn't account for these nuances can result in missed opportunities and ineffective campaigns.

Inadequate Competitor Analysis

Social media strategies require a thorough understanding of the competitive landscape, and businesses often neglect competitor analysis or copy their strategies, which can lead to a lack of industry trends and best practices, and a lack of differentiation and authenticity.

Overselling Products/Services

Overselling products or services on social media can alienate your audience, so it's crucial to balance promotional content with informative and entertaining posts. Most users value genuine, engaging content beyond advertisements, so a sales-driven approach is essential.

Same Strategy for All Channels

Social media platforms have unique audiences and content types, so applying the same strategy across all channels can lead to suboptimal performance. Tailoring your approach to each platform's unique characteristics ensures effective engagement and better results.

No Strategy for Engagement

Engagement is crucial in social media, as it helps build relationships, foster community, and enhance brand loyalty by responding to comments, answering questions, and participating in conversations, preventing a lack of responsiveness and impersonality.

We Commit to Empower
Your Digital Presence

Our Social Media
Strategy Services

At Viacon, we offer a comprehensive suite of social media strategy services tailored to meet the unique needs of your business. Our expertise spans across various platforms and aspects of social media marketing, ensuring a holistic approach.

Build My Strategy
01

Brand Strategy

Our brand strategy service helps you define and communicate your brand’s unique identity on social media. We work with you to develop a clear and consistent brand voice, ensuring that your messaging resonates with your target audience and builds strong brand recognition and loyalty.

02

Content Strategy

Effective social media marketing starts with great social media content. Our content strategy service includes creating a content calendar, producing high-quality posts, and ensuring that your content is engaging, relevant, and aligned with your brand’s goals.

03

Facebook Strategy

With billions of users worldwide, Facebook has become a powerful platform for reaching a broad audience. Our Facebook strategy service involves optimizing your page, creating targeted ads, and utilizing Facebook's analytics to enhance performance and engagement rates.

04

LinkedIn Strategy

Our LinkedIn strategy service focuses on building your professional network, sharing industry insights, and positioning your brand as a thought leader. We create informative and engaging content that appeals to professionals and decision-makers.

05

YouTube Strategy

Video content is more important than ever. YouTube is the leading platform for video marketing. Our YouTube strategy service includes channel optimization, production, SEO for video content, and engagement tactics to maximize your reach and impact on this influential platform.

06

Instagram Strategy

Instagram is a visual-first platform perfect for brands looking to engage a younger, visually driven audience. Our Instagram strategy service involves creating eye-catching visuals, utilizing stories and reels, and engaging with your followers through interactive content.

07

X Strategy

Our Twitter strategy service helps you craft concise, impactful tweets, participate in trending topics, and engage with your audience in meaningful ways. We focus on increasing your brand’s visibility and influence through strategic interactions and content.

08

TikTok Strategy

TikTok offers unique opportunities to reach a younger, highly engaged audience with creative, short-form videos. Our TikTok strategy service includes trend analysis, creative content production, and viral marketing techniques.

09

Visual Strategy

Our visual strategy service ensures that your brand’s aesthetics are consistent and appealing, from your logo and color scheme to the imagery and design elements used in your posts. We help you create a visually cohesive brand experience that attracts and retains followers.

10

Campaign Strategy

Our campaign strategy service is designed to plan, execute, and optimize social media campaigns using data-driven insights, ensuring compelling campaigns that meet marketing objectives and deliver measurable results.

How Do We
Benefit You?

01

Dedicated Account Manager

At Viacon, we believe that personalized attention is key to successful social media management. That’s why we assign a dedicated account manager to every client. Your account manager will be your primary point of contact, ensuring consistent communication and a deep understanding of your brand’s unique needs and goals.

02

Customizable Strategy

Our team creates custom social media strategies based on your business, target audience, and competitive landscape. We ensure your presence is unique and effective in engaging with your audience. By continuously monitoring and analyzing performance, we make data-driven adjustments to optimize results and drive brand growth. This personalized approach ensures your social media presence is effective and relevant to your target audience.

03

Detailed Social Media Calendar

Effective social media management requires careful planning and organization. Viacon provides a detailed social media calendar that outlines all planned content across your various platforms. This calendar not only helps ensure a consistent posting schedule but also allows you to preview and approve content in advance

04

Experienced Paid Campaign Team

Our paid campaign team is skilled in creating and managing targeted ad campaigns across major social media platforms. We use data-driven strategies to optimize performance and maximize ROI, ensuring your message reaches the right audience at the right time. With this help, you can achieve marketing goals and see tangible results from your social media advertising efforts.

How We Build Social Media Strategies

Creating an effective social media strategy involves a meticulous process that ensures every aspect of your brand is considered and aligned with your business goals. At Viacon, we follow a structured approach to develop a tailored social media strategy for your business.

 
Step-1

Collaborate with Client

The foundation of our strategy begins with a thorough understanding of your business: initial consultation, defining goals, scope of work.

 
Step-2

Internal Research

Understanding the essence of your brand is crucial. And for that, we conduct an in-depth analysis of your brand’s history, values, and identity.

 
 
Step-3

Detailed Research

Knowing the competitive landscape helps in positioning your brand effectively competitor analysis, market trends, and SWOT analysis.

 
Step-4

Audience Segmentation for All Channels

Understanding your audience is pivotal for creating targeted content. We segment your audience based on demographics such as age, gender, location, and income level.

 
Step-5

Content & Post Strategy

Creating engaging content is at the heart of our strategy. For that, we develop content themes that align with your brand’s voice and resonate with your audience.

 
Step-6

Create Calendar

A well-structured calendar ensures consistency and strategic planning. To do that, we create a detailed editorial calendar that outlines the content to be posted.

FREQUENTLY
ASKED QUESTIONS

Start by identifying what you want to achieve with your social media efforts. Common goals include increasing brand awareness, generating leads, driving website traffic, improving community engagement, and boosting sales. Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).

Select platforms where your target audience is most active. Consider the demographics and behavior of users on different platforms. For example, Instagram and TikTok are popular among younger audiences, while LinkedIn is preferred by professionals and B2B marketers.

Your content should be a mix of informational, promotional, and engaging posts. This can include blog articles, videos, infographics, user-generated content, behind-the-scenes looks, and industry news. Tailor your content to the interests and preferences of your audience.

The frequency of posting depends on the platform and your audience. For instance, posting once or twice a day on Facebook and Instagram is generally effective, while tweeting multiple times a day on Twitter is common. Consistency is key, so maintain a regular posting schedule.

Engagement can be increased by creating high-quality, relevant content, asking questions, running contests or giveaways, using interactive elements like polls and quizzes, and responding promptly to comments and messages.

Social media metrics are data points that indicate the performance of your social media efforts. Key metrics include reach, impressions, engagement rate, click-through rate (CTR), follower growth, and conversion rate. Track metrics that align with your goals to measure success.