Engineering a Faster, Smarter Product Experience
Our goal was to build a content-rich, fast-loading website that improved user experience. The result was a 20% reduction in bounce rate. We also transformed the extensive product catalogue into an intuitive search experience, contributing to a 40%+ increase in product enquiries.
Problems
Navigational Roadblocks
Repetitive navigational barriers made it difficult for visitors to move smoothly through the website and reach relevant information.
Limited Product Search
The website lacked intelligent search filters, making it difficult for visitors to browse the extensive product catalogue and find suitable tyres.
Outdated Website Experience
The existing website required significant performance improvements to deliver the fast-loading, responsive experience expected by modern users.
Inadequate Content Management
The website needed a more flexible content-management structure that could support product information, localized content, and future updates efficiently.
Solutions
Streamlined Navigation
We mapped the user journey and reorganized content around visitor intent, creating a clearer and more intuitive browsing experience.
Customized Product Discovery
We developed a searchable and filterable product catalogue with customized query filters, helping visitors identify relevant products more efficiently.
High-Performance Front End
We built a modified front end using Next.js, Static Site Generation, and Server-Side Rendering to improve website speed, responsiveness, and front-end SEO.
Modular Headless CMS
We implemented a modular Strapi headless CMS to simplify content management while supporting a content-rich, mobile-first, and localized website experience.
The Process
Viacon’s web team followed a carefully planned strategy to deliver a complex project within a demanding timeline.
Audit and Research
We conducted a comprehensive website audit, followed by two focused brainstorming sessions covering market research and practical solutions.
Experience Mapping
We mapped the complete user journey and defined content types based on audience needs, search behaviour, and user intent.
StrategyÂ
We developed an intuitive product-search experience and planned a modular CMS architecture using Strapi for flexible content management.
DesignÂ
A detailed Figma prototype was created with a customized search filter to help the client understand the nuances of website design.
The End-Product? A Top-Tier Website!
We built a responsive, high-performance website using Next.js and implemented a flexible headless CMS with Strapi. A customizable search tool, intelligent product filters, and a content-rich interface now make it easier for customers to browse the catalogue and find relevant products. The result is a faster, more intuitive digital experience built to support Birla Tyres’ continued growth.
Robust Engaging Navigable Seamless 
Hear from our clients
Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with us.
For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.
Adam Neal
I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.
Sergei Antoine
I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.
Javier Fernandez
I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.
Samik Dana
For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.
Adam Neal
I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.
Sergei Antoine
I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.
Javier Fernandez
I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.
Samik Dana
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