dot-img
Case study

169% Keyword Growth for JHB Truck Hire

A full-spectrum SEO and GEO strategy helped JHB Truck Hire improve site health, expand organic reach, secure stronger keyword rankings, and establish a growing presence in AI-powered search results.

Industry :
Service :
Duration :
Overview

Building JHB Truck Hire’s Visibility Across Search and AI Platforms

JHB Truck Hire needed to overcome limited organic reach, technical website issues, weak keyword rankings, and growing competition in Johannesburg’s commercial vehicle rental market. Viacon.io developed an integrated SEO and GEO strategy covering technical improvements, keyword targeting, content optimization, and authority building. The campaign delivered 169% keyword growth, 35% traffic growth, 75.3% more backlinks, and stronger visibility across traditional and AI-powered search.

Services offered
Technical SEO Content Marketing Generative Engine Optimization Organic SEO
image
dot-img

Problems

  • Poor Organic Reach

    A prominent logistics and rental firm was struggling to gain online traction due to a flawed SEO roadmap, resulting in lower keyword ranking and no SERP appearance.

  • No new Technical SEO Upgrade

    With a meager SEO score of 81%, theirs was a heavily bugged website. Viacon identified 200 major site errors and fixed each one of them to ensure better performance and crawlability.

  • Weak Backlink Profile

    A stunted Domain Rating of 15 and no relevant and latest backlinks indicated an impoverished link-building strategy.

  • Regressive On-Page SEO Bugs

    JHB pointed out slow load speed as a regressive problem. With no mobile-first approach and high latency, the issue was more nuanced than it seemed. 

  • High Competition

    Major rivals in the Johannesburg market, like Truck Hire Gauteng and CRJ (Crane Rental Johannesburg), dominated SERP rankings.

dot-img

Solutions

  • Upgraded Technical-SEO Wireframe

    Viacon IO’s experienced team fixed 200 errors and alleviated the latency. The site health score soared to a promising 89%. The load speed improved by 3X. Crawlability improved, and the rate of indexing improved at least 10X.

  • Robust Keyword Strategy

    Viacon’s handpicked SEO experts create an inventory of 2500+ high-potential keywords, consolidating high-value queries like 8-ton truck hire in Johannesburg, crane rental rates, and truck hire Gauteng.

  • Backlinking 2.0

    The new backlink generation campaign yielded 278+ high-performing backlinks, increasing domain authority from 15 to 18 in less than 30 days.

  • Fixing Content Ecosystem and On-page Metrics

    Viacon’s content marketing team completed a 360-degree content proofing, optimizing meta tags of existing content, upgrading content structure (H1, H2, H3s, and …). A new internal linking strategy to allow more link juice to flow across content pillars. The bottom line- crawlers recognized search intent and were rewarded with better CTR.

  • Generative Engine Optimization

    Responding to the latest upgrades in content marketing, Viacon’s content team ensured better SERP visibility, along with assured viewability on Preplexity, ChatGPT, and all other major AI consoles. In 50 days from onboarding, JHB Tyres’ content appeared persistently in most generative AI answers.

Our Four-Stage SEO and GEO Process

We audited technical performance, mapped keyword opportunities, resolved website issues, strengthened content and backlinks, and continuously optimized visibility across traditional and AI-powered search platforms.

Discovery-img

Discovery

We completed a technical SEO audit and keyword gap analysis, then benchmarked competitor practices to identify JHB Truck Hire’s most pressing search visibility issues.

Strategy Mapping-img

Strategy Mapping

We clustered more than 2,500 high-potential keywords, aligned content with user intent, and developed a backlink and content roadmap supporting SEO and GEO goals.

Implementation-img

Implementation

We resolved technical issues, improved the responsiveness and performance of the WordPress CMS, and strengthened on-page SEO and GEO integration across the website.

Optimization-img

Optimization

We built authoritative backlinks and conducted regular SEO and AI visibility audits to improve crawlability, keyword performance, and visibility across generative search platforms.

01020304
Results

Measurable Growth Across Search Performance

Our integrated SEO and GEO strategy improved JHB Truck Hire’s traffic, keyword rankings, backlink profile, site health, and visibility across AI-powered search platforms.

icon Discoverable
icon Optimized
icon Authoritative
icon AI-Visible
image

Facing limited organic reach and website issues?

Testimonials

Hear from our clients

Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with you.

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

More Case Studies

logo
Jul 2025

How We Modernized the MSOLS Website for Security, Search, and Accessibility

logo
Jul 2025

We Helped BKS Reimagine Wellness with a High-Performance Website

logo
Jul 2025

Moulding a Stronger Digital Identity for SAMTECH

Tools

Try Our Free Tools

Try our free tools to explore powerful features, improve efficiency, and experience real results with no cost, no commitment, and an easy, user-friendly setup.

dot-img

ROAS Calculator

Use our free ROAS Calculator to instantly measure return on ad spend, optimize campaigns, and make smarter marketing decisions with clear, accurate insights.

dot-img

Audit Reports

Access our Audit Reports to identify performance gaps, uncover opportunities, and gain clear insights that help improve efficiency, compliance, and overall business growth.

dot-img

SEO Checker

Use our SEO Checker to analyze your website, find technical and content issues, and get actionable insights to improve rankings, traffic, and overall search visibility.