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Case study

Stretching The Limits: Website Wellness for BKS Iyengar

BKS Iyengar Yogashala, a leading yoga institute, approached us with the intention of redefining its digital presence and enhancing its online brand impact. They urged the creation of a website that would increase BKS's visibility across search engines and simplify lead tracking.

Overview

The nuances of the Project

BKS is planning a generous online growth with a plan to secure a creative and modern interface to reflect a yoga-anchored theme. We did a site audit to reveal comprehensive details of all pages before preparing a seamless interaction tool for visitors.

Services offered
Custom WordPress theme CPT for additional modularity Gravity Forms added SEO content area CDN application
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Problems

  • Outdated website

    The existing website was outdated and lacked mobile optimization.

  • Poor SEO and content

    There was no content roadmap and no SEO optimization on any of the site pages

  • Poor site health

    Third-party “Momence” integration depreciates the site's health.

  • Lacked roadmap

    BKS had no definitive development roadmap or ideas

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Solutions

  • Custom theme

    A new WordPress theme was created with BKS’ brand essence in mind and customized with ACF blocks.

  • Modular website

    Custom Post Types were added to make the website more modular.

  • Content ecosystem

    Gravity Forms was implemented to streamline the content ecosystem.

  • Email handling

    Mailchimp was set up to collect email addresses for newsletters.

The Process

We leveraged a loud screen to reflect the brand personality. To design the reimagined webpages, we followed this methodology:

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Brainstorming

The Q/A team pinned all website issues and profiled the key target audiences.

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Design

A detailed project scope was created, including user personas, probable additional features, and KPIs.

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Magicians in Action

The layout, wireframe, and content roadmap were created. An updated UI was also designed.

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Implementation

Screen mock-ups were created on Figma. The standout features, such as changeable WordPress blocks, were designed to enhance content layout and delivery.

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Results

Improved Website Game: Designed To Deliver

The planned improvements enhanced engagement and “time spent on site” by 30% within 90 days of delivery. The mobile-optimized web layout, faster load speed, and lower bounce rate resulted in a 40% increase in class inquiries within four months.

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icon Intuitive
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Engagement in just 2 Months
0%
Drop in Bounce Rate
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Increased Inquiries
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Lead Generation
0%
More Time Spent On The Site
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Higher Class Inquiries
Testimonials

Hear from our clients

Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with you.

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

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