Framework to Figma; Ideation to Implementation
The Birla Tyres project was onboarded with the tactical goal of crafting a content-driven and fast-loading website. The end product -20% bounce rate. The next challenge was to transform the product catalogue into an intuitive search experience, and the outcome- 40%+ increase in class inquiries.
Problems
Navigational Roadblocks
Repetitive navigational roadblocks on the old website. Also, no smart query filters to make site navigation easier for visitors.
Solutions
Modified front-end
A modified front-end with Next.js tools like SSG and SSR for optimal site performance and holistic SEO optimization.
The Process
Viacon USA’s website warriors followed a premeditated strategy to deliver a challenging project within a compelling deadline.
Audit and Research
A detailed site audit, followed by two brainstorming sessions- one market research and the next, feasible solutions
Design Thinking
The whole user journey is mapped, and content types are decided based on user intent.
Strategy
New UX solutions implemented for an intuitive product search and a modular CMS portal designed with Strapi.
Design
A detailed Figma prototype was created with a customized search filter to help the client understand the nuances of website design.
The End-Product? A Top-Tyre Website!
We engineered a responsive website with Next.js for pixelation and optimization. Our web magicians also used Strapi to build a headless CMS for a seamless and intuitive navigating experience. With a customizable search tool, a query product search plugin and a content rich UI, Birla Tyres is now riding the growth journey at pace!
Durable Engaging Navigable Seamless 
Hear from our clients
Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with you.
For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.
Adam Neal
I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.
Sergei Antoine
I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.
Javier Fernandez
I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.
Samik Dana
For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.
Adam Neal
I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.
Sergei Antoine
I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.
Javier Fernandez
I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.
Samik Dana
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