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Case study

A Fresh Take on SAMTECH’s Website: Design That Delivers

SAMTECH needed a website that reflected the precision of its work and supported its global ambitions. Viacon delivered a user-focused redesign with clearer product journeys, an improved enquiry process, and a custom CMS that makes content management faster and more flexible.

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Overview

Defining SAMTECH's Global Inroads with a Well-Designed Website

Viacon's primary task was to craft a custom CMS for SAMTECH's website. The website required a seamless product browsing UI, detailed service listings, and major technical upgrades. The inquiry and lead generation processes also needed a significant overhaul.

Services offered
Modern UI/UX Custom CMS Better Inquiry Flow Optimized Performance Analytical Setting
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  • Difficult UI

    The outdated interface and slow navigation made it difficult for visitors to find relevant information.

  • Developer-Dependent Updates

    No content update could be done without the developers’ intervention.

  • Lacked Mobile Optimization

    The website was not optimized for mobile devices, resulting in an inconsistent browsing experience across screen sizes.

  • Delayed lead conversion

    The website’s lead-conversion rate was reportedly 30% below the industry average, highlighting the need for a more effective enquiry journey.

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  • Clean UI

    A clean, responsive interface created a smoother browsing experience across devices.

  • Custom CMS

    The custom CMS simplified content updates, streamlined internal workflows, and reduced dependence on developers.

  • Advanced Interaction

    Purpose-built forms made it easier for visitors to submit enquiries while helping SAMTECH capture relevant lead information.

  • Heatmap tracking

    Heatmap tracking was implemented to identify browsing patterns, friction points, and opportunities for future website improvements.

The Process

SAMTECH’s digital transformation began with in-depth research into industry best practices, buyer personas, and the specific needs for the new website.

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Onboarding

The team reviewed industry best practices, defined key buyer personas, and identified SAMTECH’s primary business, content, and website requirements.

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Requirements and Planning

The project required a significant design upgrade, including the implementation of a headless CMS.

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Design

The team developed wireframes, structured the CMS dashboard, planned SEO-friendly URLs, and created a clear content framework for the new website.

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Implementation 

SAMTECH reviewed and approved the high-fidelity wireframes and Figma prototypes before Viacon moved forward with development and implementation.

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Results

Moulding a Stronger Global Digital Presence

SAMTECH leveraged a modern and intuitive headless CMS developed by Viacon. Built on an intuitive headless CMS, the platform simplifies content updates, improves navigation, and strengthens the company’s positioning across global markets.

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See What’s Holding Your Website Back

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Engagement in just 2 Months
0%
Drop in Bounce Rate
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Increased Inquiries
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Lead Generation
0%
More Time Spent On The Site
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Higher Class Inquiries
Testimonials

Hear from our clients

Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with you.

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

For someone like me who was very new to Guest Posting and Link Building, their Tech Support Team was a massive help. They made me understand everything and took me through all the steps of the process.

Adam Neal

Adam Neal

SEO Head

I keep going back to them every single time, because I love their service. You can see that there is a humane way of doing guest posting and link building. They are really engaged in your success and go out of their way to help you.

Sergei Antoine

Sergei Antoine

Head Marketing

I compared the service prices from three different companies at the same time. They are at least 20%-30% cheaper than the other companies. Try it for yourself.

Javier Fernandez

Javier Fernandez

Campaign Manager

I am really excited as our website is live now, and I couldn’t wait to express my gratitude towards the Viacon team, who has worked on this project. It was a great pleasure working with the design and development team from day 1 until today.I am happy to see the outcome and excited for the next project with Viacon.

Samik Dana

Samik Dana

Sr Account Manager

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