Laying Out The Details
BKS is aiming for a generous online growth with a plan to secure a creative and modern interface reflecting a yoga-focused theme. We did a site audit to reveal comprehensive details of all the pages before preparing a seamless interactive experience for visitors.


Problem
Outdated website
The existing website was outdated and lacked mobile optimization.
Poor SEO and content
There was no content strategy and no SEO optimization for any of the site pages.
Poor site health
Third-party “Momence” integration depreciates the site's health.
Lacked roadmap
BKS had no definitive plan for development or ideas.

Solution
Custom theme
A new WordPress theme was created with BKS’ brand essence in mind and customized with ACF blocks.
Modular website
Custom Post Types were added to make the website more modular.
Content ecosystem
Gravity Forms was implemented to streamline the content ecosystem.
Email handling
Mailchimp was set up to collect email addresses for newsletters.
The Process
We created a bold visual experience that reflected the brand’s personality. The redesigned webpages were developed through the following structured process:

Brainstorming
The QA team identified and documented all website issues while profiling the key target audiences.

Preparation
A detailed project scope was created, including user personas, probable additional features, and KPIs.

Designing
The layout, wireframe, and content roadmap were created. An updated UI was also designed.

Implementation
Screen mock-ups were created on Figma. The standout features, such as changeable WordPress blocks, were designed to enhance content layout and delivery.
A Website Designed to Deliver
The planned improvements enhanced engagement and “time spent on site” by 30% within 90 days of delivery. The mobile-optimized web layout, faster load speed, and lower bounce rate resulted in a 40% increase in class inquiries within four months.

Hear from our clients
Our clients’ success stories speak for themselves. From streamlined processes to measurable growth, they’ve experienced real results—and they’re excited to share their journeys with you.
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