As an age-old SEO strategy, link building has been here for a while. According to Linkbuilder, inbound linking was first introduced in 1996 through BackRub – a search engine.

Here’s how it used to look back then - 

Source – First Versions 

So, yes, it’s been almost 28 years since link building was introduced. And as a matter of fact, it’s still going strong. A study conducted by Rank Tracker has found that almost 85% of marketers are vouching for the technique even to this day.

This aligns with the fact that pages ranking #1 on Google have, on average, 3.8 times more backlinks than other pages. High-quality backlinks not only boost search rankings but also drive significant organic traffic. But here’s the thing. 

If you want to get high-quality backlinks, you have to follow through a proper process. I share some tips in this article along the line. But before that, let’s talk about -

Why Do Small Brands Need Link Building? How To Do It

For smaller brands, link-building is an ideal and cost-effective way to improve their online presence. High-quality backlinks from reputable websites tell search engines that your website is trustworthy and valuable. This boosts your SERP ranking & helps you get more organic traffic. 

By publishing your article on another website, you are also getting exposure to the users of that platform. So, in a way, link building also puts your brand in front of people.

Plus, links from other websites can bring in a huge amount of referral traffic. This gives your potential customers a viable and valuable way to find you. 

Link Building Tips: 1 – Create High-Quality Content 

Creating well-researched and best-written content is the foundation of successful link building. When you produce valuable content, people are more likely to share it and link it back to your website. This makes you appear as an industry leader who knows his stuff.