eCommerce Website Features That Drive Conversions In India

eCommerce website features that drive conversions directly link themselves with an eCommerce platform’s overall success.  

From customer experience, sales, to building a strong brand reputation, eCommerce features accompany your online business every step of the way.  

India, being a demographically diverse market, is always in demand for frictionless e-commerce platforms. If you want to ensure that your eCommerce brand is the solution to your targeted market, consider the eCommerce features we’ve listed in this blog post.  

8 Most Important eCommerce Website Features That Drive Conversions For The Indian Market 

The following are eight eCommerce features for eCommerce websites that focus on improving SEO, user satisfaction, sales, and overall business branding. Keep reading to learn what they are.  

1. Intuitive Navigation And Smart Search 

Intuitive navigation is one of the eCommerce website features that drives conversion on eCommerce platforms. Good navigations that include a clear taxonomy for category pages and an easily understandable menu help searchers find products on the platform.  

According to Shopify, 91% of the eCommerce platforms fail to implement features like highlighting in the main menu to help identify the current scope of a user. This feature helps orient users and keeps them engaged.  

Take the following foolproof navigation features below when developing your eCommerce website to make the shopping experience better on your platform:  

Try the eCommerce navigation feature recommendations by Instamojo to improve the overall experience and eCommerce marketing: 

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2. Mobile-First and Responsive Design 

We need not address how important SEO is in today’s competitive eCommerce landscape. Both traffic attraction and client retention depend on a responsive eCommerce design.  

According to NumberAnalytics.com, websites with mobile-focused eCommerce design tend to perform 102% better. 

When an eCommerce website is optimized for mobile searchers and is mobile-friendly, it’s bound to improve on-page sessions and reduce bounce rates – two critical aspects of eCommerce SEO.

Here are some tips to include in your eCommerce website features that drive conversions for a mobile-first responsive design: 

Here’s a simplified approach on how to implement a friendly design for eCommerce platforms:

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Here’s how shifting to a responsive eCommerce website design helped big-name brands in the eCommerce ecosystem: 

Amazon  

Amazon sets the standard for mobile-friendly and flexible grid system design that adjusts to different screen sizes.  

Zara 

Seamless navigation using large and high-quality images that can be dramatically resized is the secret behind fashion retailer Zara’s success.  

Apple 

Apple has long set a standard for minimalist UI through its products. However, their eCommerce website also doesn’t fail to adopt the same ideology driven by accessibility, usability, and a smooth experience.   

3. High Quality Product Pages 

High-quality product pages aren’t just among the best eCommerce website features that drive conversions; they are a necessity. According to NumberAnalytics.com, quality images, especially product images with 360-degree views, ensure 40% more conversion.  

In 2022, Nielsen Norman Group confirmed in a study that better visuals on an eCommerce platform can ensure 14.8% longer on-page sessions.  

Think of your eCommerce platform as a virtual shop, and your audience is there to both purchase and leave with a worthwhile experience.  

That’s where high-quality images become one of the most essential functions of eCommerce success. Build your eCommerce journey based on what your customers want to see on your platform.  

Consider the best techniques for optimizing an eCommerce product page. As for what your customers love to see, the following infographic by BigCommerce should give you an idea:

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4. Secure Payment Gateways And Multiple Payment Options 

Popular Indian UPI payment solution PhonePe revealed in a statistic that a payment success rate of 98% or higher significantly boosts the customer satisfaction level. It’s needless to say that increasing the customer retention rate also improves the number of repeat clients.  

A successful eCommerce store that wants to thrive must see beyond selling. They must start to think of making every point of contact between the platform and the targeted customer easier.  

Integration of secure payment gateways is among the most essential eCommerce features to not negotiate with.   

A good tactic is to offer a set of payment solutions to users. Indian eCommerce platforms must use multiple payment options such as: 

Ensure that the payment gateways provided on the eCommerce platform rely on SSL and TLS encryptions to secure user data.  

5. AI-Driven Recommendations For eCommerce  

If you are a regular Amazon Shopper, you must have seen this notification on the platform:  

“Customers who bought this item also bought…” 

Yes, that’s AI’s recommendation for you. From eCommerce retailers like Amazon to e-entertainment platforms like Netflix and Spotify are leveraging the benefits of AI recommendations.  

A McKinsey Global Survey in 2022 revealed that retailers using AI recommendations on eCommerce are likely to see a 19% surge in revenue.  

This statistic gets more interesting when the recommendation features shape themselves into a product recommendation engine, leading to a 15-30% revenue increase. 

Find out what AI can do for your eCommerce business and implement it accordingly, and product recommendations are a good early start. Consider new technologies during eCommerce web development. 

Zapier has uncovered some must-consider areas where AI can transform eCommerce.

Check out the infographic below: 

Zapier 

6. Social Proof And Reviews 

Sales will increase if you’re considering eCommerce website features that drive conversions like social proof and reviews, according to BigCommerce. A BigCommerce article outlines that conversion increases by 133% when users see positive reviews about a product on an eCommerce platform.  

The article also suggests that 82% of Americans check recommendations from a friend when making a purchase. It’s common behavior for buyers to check reviews and user-generated content before considering a product.  

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eCommerce owners must start collecting user reviews and showcase them on the platform to build transparent social proof.  

Here Are Some Other Areas Of Consideration:  

Compromising social proof, an essential feature of e marketing, can turn into a huge disadvantage. So, ensure to include features that showcase social features on the platform.  

7. Real-Time Inventory And Order Management 

Even with highly functional eCommerce website features that drive conversions, eCommerce platforms fail. According to Firework, 69% of online shopperswould abandon their purchase when they see the product out of stock.  

This is due to inventory and order management failure. Furthermore, stockouts are responsible for $1 trillion worth of global sales. To tackle it, small eCommerce platforms often overstock, which leads to inefficient operations and cash flow hurdles.  

Then what’s the solution? It’s all about building a real-time inventory and order management workflow. Once integrated into the eCommerce platform, an automated inventory can help keep the platform always prepared for shoppers. Check out the following automation of the inventory management workflow below:  

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8. Customer Support Integration 

Here’s some data: according to Lumina Datamatics, 75% of customers are willing to spend more on platforms that offer better customer service. But how is eCommerce customer service any different from traditional service?

Consider the following infographic:

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Successful eCommerce platforms are built on top of reliable customer service. Provide your users with different modes of communication to raise their grievances, hold their queries, and provide feedback.  

Typically, common customer service features include:  

When it comes to eCommerce customer support features, the following names are worth considering: